Although BlueOcean isn’t a campaign tracking tool, it has features, like Marker Events, you can use to track the potential effects of a campaign on brand health. Follow the steps below to add a campaign to Brand Navigator:
1. Log in to Brand Navigator.
2. Go to the Overview page or Individual Factor pages. You will see a small flag icon (
) below the trend lines within the Market Index section.
3. Click on the flag icon to add your details and create a Market Event.
Best Practices for Using Marker Events
Hint: Marker events can signify the start and end of campaign activity, or major big brand initiatives. Once done, you will see how scores fluctuate on the trend line around those marker events.
Marker events can also be used to track:
- Key hires
- Product announcements
- Campaign launches
- On- or off-line events
- Press Releases
- Competitor product launches
- Industry or regulatory changes that may affect public perception
- Changes to your competitive set
Marker events can be set at the brand or account level. If you have multiple cohorts, you’ll need to decide whether the marker event applies to a specific cohort, or across all of them.
Check the “keep private” toggle for personal marker events that are visible only to you, and can be used to track personal projects and KPIs.
Marker events can be added for any date in the past, or future. Keep in mind that if you add a marker event for a future date, you will not see the event in your timeline until that date has arrived.
