Many of our customers using the “house of brands” framework leverage our Brand Navigator Platform for competitor analysis and market research. For instance, one of our customers, a large video game publisher, used BlueOcean to benchmark its brand against other publishers and track market data starting from the game title level.
Most of our B2B customers are not only using BlueOcean to track their brand’s position at the top level but also to collect and analyze data relating to suites/bundles and individual products and services. You can use BlueOcean to track almost any competitive set you create.
