We utilize certain aspects of print and broadcast in our model, specifically media spend numbers that drive our Visible sub-factor. In terms of where we pick up the key prioritized messaging, we are looking at a variety of digital signals. In B2B brands, we get the strongest signal from your brand’s .com site, and in consumer brands, we tend to get stronger signals from faster-moving data in a variety of social channels, coupled with their .com presence.
We track spend via third-party data providers, like Nielsen and Kantar, who ingest a variety of media sources to monitor advertising activity, but they have between 30 and 90-day lags in covering the media they monitor. Social media activity, however, which is public and more easily measured, will be tracked on our platform within 14 days.
Please check out this FAQ to learn more about our data.
