Artificial intelligence needs to be powered by highly relevant data in order to generate useful insights for marketers to take action. In the AI era, data is becoming a competitive necessity for marketing leaders looking to optimize their strategies and do more with less.
BlueOcean Track is a unique AI platform powered by BlueOcean Data, which is real-world and always-on.
- Real-world: We collect the most relevant market signals for your brand and your competitors. It includes audience signals (like social engagement and review site content), strategic signals (like marketing mix and media investment levels), and business signals (like market share). By evaluating a more holistic data set, marketers can eliminate blind spots left when they rely on single-point solution providers or survey data alone.
- Always-on: Unlike survey-based alternatives, our data is timely, so you don’t have to endure long delays to track your brand, and you action your data, giving you the confidence to act with agility.
BlueOcean is driven in the pursuit of continuous data improvement and we aim to always provide users with metric clarity, transparency, and alignment to your business along the way. To support that, we’ve made some exciting improvements to our data in BlueOcean Track:
- Introduced an entirely new evaluation framework (BlueOcean framework) for calculating your BlueScore, to make it easier for you to understand and action. In that effort, we renamed and regrouped metrics to align more closely to how our customers define and measure KPIs across their businesses.
- Simplified documentation making it more transparent and easier to understand the sources and the calculation methods for data across the platform.
- Made adjustments to our use of time across the platform – always optimizing simplicity and clarity for our customers.
Our data is the backbone of our platform, and we’re prioritizing efforts to make continuous data improvement more automated and robust in our roadmap.
