BlueOcean Celebrates Two Years of Building the Brand Intelligence Category

Two years ago, we embarked on a mission to help organizations revolutionize how they make marketing decisions. As marketers who relied on agencies, brand surveys, or stitching together point solution data, we believed there was a better way to unlock human creativity and drive company growth via a strong brand.

We couldn’t be more proud of the milestones we’ve achieved in this two year journey. With the launch of Brand Navigator, in 2021, we established the foundation for the Brand Intelligence category, providing CMOs and their teams the ability to quantify brand performance and access always-on, contextualize insights that tear down data silos and build a holistic view of brand health.

Over the last year, our workforce has more than doubled with nearly 120 team members helping meet the needs of our customers. We added new members to our executive team, including CFO Rinky Gupta, our Vice President of Marketing, Liz Tassey, Vice President of Sales Andrew Chalmers and Head of Enterprise Sales Jen Kramer. As a female co-founded company, BlueOcean also prides itself on gender representation in the workplace. It’s no secret there’s a huge gap in the male-to-female ratio in tech, which is why we are proud to say that 60 percent of our board of directors are female. As we continue to lead with diversity and inclusion, we look forward to empowering more women within the industry.

In April of this year we also announced our Series B round of funding, led by Insight Partners, with participation by FJ Labs. This round of funding brings our total to $50 million, and sets us on a path towards building a company focused on delivering the greatest possible value to our customers.

Which leads us to our most gratifying accomplishment – partnering with so many incredible customers and seeing the progress and growth of their brands. For the last two years, things have been anything but business as usual. The ongoing pandemic turned the whole world upside down, forcing companies to completely reassess, restructure and reform their entire marketing strategies. Aware of this, BlueOcean has helped over 80 of the world’s most recognized companies, such as Microsoft, Google, Amazon, T-Mobile, and Cisco, build more competitive, durable brands that drive growth, even in the most challenging environments.

BlueOcean has come a long way, but we’re nowhere near being done. With an impending recession on the horizon, businesses looking to develop a strong brand have never had it harder. As we say to our customers, brand is your business. Which makes it our business. In the coming year, we are making strategic investments in our platform and our people to help our customers weather these economic challenges and come out ahead.

A deep and heartfelt thank you to everyone who has been on this journey with us. We can’t wait for what comes next!