BlueOcean Blog

Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.

BlueOcean Blog

Read BlueOcean's Blogs about key topics like brand strategy, brand intelligence, GTM strategy, growth marketing, revenue marketing, AI, & so much more.

The CMO-CFO Guide: The Impact of Marketing on Revenue

Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 2 of a 2-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.

what is brand intelligence

What is Brand Intelligence?

Learn how the category of brand intelligence delivers the insights marketers need to drive business outcomes and improve marketing ROI.

impact of marketing on revenue cmo-cfo guide

The CMO-CFO Guide: The Impact of Marketing on Revenue

Explore how marketing impacts revenue in the AI Era. Learn about key contributions like lead generation, brand building, and AI insights for growth. Part 3 of a 3-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.

CFO CMO guide to marketing in ai era

The CMO-CFO Guide: Marketing in the AI Era

Explore the evolving landscape of marketing in the AI Era, from data-driven strategies to the impact of Generative AI. Learn how CMOs and CFOs can navigate this transformation.
Part 1 of a 3-part series, intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI era.

The CMO-CFO Guide: Growth and Brand Marketing in the AI Era

The CMO-CFO Guide: Growth and Brand Marketing in the AI Era

Learn how CMOs and CFOs can navigate the changes in marketing during the AI era, from data-driven strategies to the impact of Generative AI.
Part 2 of a 3-part series intended to help bring together marketers and financial leaders to tackle challenges associated with modernizing marketing organizations for the AI-Era.

CMO checklist

Brand Mergers: A Checklist for CMOs

Discover how mergers and acquisitions provide CMOs with a prime opportunity to rethink brand investments. This checklist for marketers going through a merger explores brand strategy evaluation, brand audits, target audience alignment, marketing tactic integration, and effective communication strategies.

brand strategy blueocean

6 Market Insights For 2024 Planning

To meet the demands of the coming year, the most successful 2024 marketing plan will enable teams to be first and foremost, agile. This article summarizes some of the critical trends and insights for marketers to consider in order to prepare for whatever lies ahead.

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