Metrics & Measuring Impact
Dive into what Factors and Subfactors represent and how they play a part in helping you deliver relevant content and win market share.
- What do the IMPACT dots mean?
- Where can I find new social metric features?
- How does social media impact my scores?
- How does BlueOcean calculate sentiment?
- What causes my scores to change?
- Can I talk to a strategist to help me understand my brand’s results?
- How are averages calculated across the platform?
- How does BlueOcean compare to Google Analytics 360, and how can we cross-reference our score against it? What elements does Brand Navigator have that Google Analytics 360 doesn’t?
- What sort of earned media gets fed into Brand Navigator, and how is it analyzed?
- Can we track at the product level or only at the parent/brand level?
- Can we provide specific news sources to track?
