brand health
- How is Brand Navigator different from social listening tools such as Brandwatch and others?
- Does BlueOcean have global capabilities?
- Can we track at the product level or only at the parent/brand level?
- How does BlueOcean compare to Google Analytics 360, and how can we cross-reference our score against it? What elements does Brand Navigator have that Google Analytics 360 doesn’t?
- How does BlueOcean work?
- How does BlueOcean compare to survey-based tracking?
- What does the name BlueOcean mean?
- What causes my scores to change?
- How does BlueOcean calculate sentiment?
- How can I track the impact of sponsorships on my brand?
- What is the ideal number of competitors for your cohort?
