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Product & Technology

19

What is BlueOcean Track?
Can I share a dashboard with my team?
Which dashboard templates are available?
What is “Dashboards” in Brand Navigator?
Which widgets can I add to my dashboard?
What is the BlueOcean Data Fabric?
What is a Blue Score?
How does BlueOcean work?
What are the 1,200+ data points?
What is the Creative Analysis Beta?
How does BlueOcean define “audience”?
What does the name BlueOcean mean?
How is Brand Navigator different from social listening tools such as Brandwatch and others?
How does BlueOcean work with my existing agency and blend with the annual reporting my company already does?
How have businesses been using BlueOcean?
Does BlueOcean have global capabilities?
Does BlueOcean offer a single sign-on / SSO as a login option?
How does BlueOcean compare to survey-based tracking?
Is BlueOcean GDPR and/or CCPA compliant?

Data Transparency

11

What is the BlueOcean Data Fabric?
What is a Blue Score?
How recent is BlueOcean data?
How often do you add new data sources?
Why doesn’t my BlueOcean data match my first party data exactly?
How do you measure businesses with parent and child brands?
How does data in Creative Analysis Beta work?
How does BlueOcean collect the data that runs on Broadcast and Print?
How is blog content used in the analysis of brand content?
How are websites and social platforms like Facebook scraped for data?
Are community URLs and forum pages tracked as Brand or Audience content?

BlueOcean Track

10

How is time different in BlueOcean Track?
What data is BlueOcean Track using?
How are my scores in BlueOcean Track different from Brand Navigator?
What are the new BlueOcean and BlueOcean Basic Frameworks?
How do I create a new competitive set?
What is the new “Category Benchmarks” dashboard?
How do I set up my brand in BlueOcean Track?
What is “Competitive Analysis” in BlueOcean Track?
What is BlueOcean Insights?
How do I access BlueOcean Track if I am in the Early Adopter Release?

Metrics & Measuring Impact

11

What do the IMPACT dots mean?
Where can I find new social metric features?
How does social media impact my scores?
How does BlueOcean calculate sentiment?
What causes my scores to change?
Can I talk to a strategist to help me understand my brand’s results?
How are averages calculated across the platform?
How does BlueOcean compare to Google Analytics 360, and how can we cross-reference our score against it? What elements does Brand Navigator have that Google Analytics 360 doesn’t?
What sort of earned media gets fed into Brand Navigator, and how is it analyzed?
Can we track at the product level or only at the parent/brand level?
Can we provide specific news sources to track?

Brand Navigator in my Flow of Work

13

Should I set marketing goals based on Factors, Subfactors, or Metrics?
What is the ideal number of competitors for your cohort?
How is blog content used in the analysis of brand content?
How can I track the impact of sponsorships on my brand?
How do I view trends over time with date ranges?
What does personality congruence mean?
Manage your BlueOcean crew
How can I track campaign performance in Brand Navigator?
How does Brand Personality work?
How does BlueOcean gather digital advertising?
What roles can create or delete marker events?
Why does it look like the content from Facebook and Twitter are the same?
What is an archetype and how does a Brand use it?

Tiers & Strategy Support

2

What is the difference between subscription tiers?
How do I select competitors to track?

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BlueOcean
FAQ 2023

personality traits

How does Brand Personality work?

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Customers
Resources
- Case Study
- FAQ
- Blog
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Contact Us
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