We can track at the product level, depending on the size of the product and content availability. For example, If we were to select AWS Cloudfront as a competitor, we’d track only content that pertains to AWS Cloudfront, such as brand content and review content, and exclude all other elements of AWS, including associated products.
For data that does not conventionally exist, such as product specific social handles, product-specific revenue, or product specific media spend information, we right-size their metrics based on our modeling of expected revenue for the selected product and apply it across a variety of distinct data points.
Note: when analyzing your competitive set, we recommend selecting all products or brands in a set to get the most accurate picture and understanding of how your brand compares with others.
For reference, many of our customers using the “house of brands” framework leverage our Brand Navigator Platform for competitor analysis and market research. For instance, one of our customers, a large video game publisher, used BlueOcean to benchmark its brand against other publishers and track market data starting from the game title level.
Most of our B2B customers are not only using BlueOcean to track their brand’s position at the top level but also to collect and analyze data relating to suites/bundles and individual products and services. You can use BlueOcean to track almost any competitive set you create.
