BlueOcean Track provides you more flexibility to analyze your brand performance, allowing you to create unlimited competitive sets from our database of over 2,800 brands.
Now, instead of tracking one group of competitors, you can start to group your competitors for different purposes. Looking to enter a new market? Or maybe you’re looking to fend off emerging competitors? Now, you can create competitive sets to prepare for all your market moves.
To create a new competitive set:
- Step 1: Click the settings icon in the upper right.
- Step 2: From the settings menu, select “Competitive Sets”
- Step 3: For early adopters, we’ve created your first competitive set for you. You can select a competitive set to see how it’s configured, or you can click “+ Add Competitive Set”
- Step 4: Name your set & describe what you’re using it for.
- Step 6: Select brands for the set by scrolling or typing their names. There are 2,800 brands available for early adopters to choose from, and more will be added in the future. Note that competitive sets must have between 2 and 10 brands, but the ideal range is between 3 and 7 brands per competitive set.
- Step 7: Click “Create” and continue to “Competitive Analysis” to compare your data.
