BlueOcean accelerates time to value using a unique six-steps process.
Define – You don’t live in isolation, so defining your brand within its external environment and competitive sets are essential. We’ll work with you to identify your competitors and recommend the ones you should be comparing yourself to.
Sense – What is going on with your brand.
Currently, we assess brands by pulling data from over 1,200 data sources, and this list is still growing.
- Audience Signal
- Brand Content
- Business Analytics
Check out our FAQ on Data Transparency for a list of some of the data sources we use.
Understand – BlueOcean ingests data at scale. After that, it employs an automated ingestion process, fueled by machine learning and artificial intelligence, to analyze your brand, customers, and business data and organize them in a way that you can use them. This way, it helps you identify your brand’s strengths and weaknesses in relation to your competitors.
Prioritize – BlueOcean then distills the information into the Brand Navigator. This framework and its associated outputs present your brand’s key opportunities and weaknesses in clear language any business person can understand.
Execute – What good is information if you don’t know what to do with it? BlueOcean will help you convert this information into actionable recommendations for your brand. If you need help executing these recommendations, we have a network of vetted partners who are familiar with BlueOcean that can help your organization take action.
Reinforce – Lastly, BlueOcean learns from its results and tracks its impact over time. By reinforcing learnings, it becomes more competent and makes better recommendations.
