Your brand’s blog content is scraped and leveraged in our content analysis in a few different ways.
First, we scrape all available blog content, whether 4 blog articles or 4,000 and then we sort the posts chronologically. We then select the (up to) 20 newest articles to ingest and analyze.
Each time a new blog scrape is ingested, the old scrape is removed. This means that, to the best of our ability, the blog content we analyze will be limited to the newest and most relevant blog articles.
You’ll see the impact of your blog content in a few different spots in Brand Navigator including brand keywords and brand verbatims (with the web tag).
At this time, the keywords associated with themes are determined using audience content only, and are not impacted by your blog content.
