We work with partners that collect digital advertising data, so Brand Navigator is able to pull third-party data. At the moment, we can only pick up display ads, not paid social ads. However, we’ll be able to pick up social ads in the near future, as it is already in our roadmap. Our partners can collect a lot of ads but can’t get every single ad. One particular area that is tougher to grab is ad targeting, as this area relies on various cookies for actions like retargeting, specific demo-targeting, etc., which third-party scrapers often miss.
We are working on adding other providers to continue to increase the number of ads we are collecting. What’s more, our team is constantly working on how to obtain ads directly. However, the major constraint is that most ad servers have agreements with their advertisers to only share their content with select media providers.
I want to assess ALL my company’s ads on the platform. If I send my ads to you, will you display them on Brand Navigator?
At this time, we can’t upload customer ads, but we are working towards adding this capability in the near future.
