Archetypes are the lens through which you judge a brand’s behavior and content. They are typically the north star behind your Brand Guidelines. Determining a brand’s archetype is more of an art than science. What previously took many hours and days can now be assessed in a minute and with greater accuracy and consistency. We pull data from brands’ channels and process the content in real-time using AI that understands topics, sentiment, visual identity, and personality. We then compare the content to that of thousands of diverse brands to determine which classic archetypes your brand closely identifies with. Sign up now to start tracking your archetype movement by channel, see how your competitors compare, and more.
