BlueOcean Track features a new chat experience powered by BlueOcean Insights, our marketing-tailored AI, which allows you to explore your data and generate actionable insights naturally, just as you would chat with your team’s marketing data expert.
BlueOcean Insights is a large language model (LLM) specifically created for marketers, to equip you with essential, real-time insights critical to your marketing workflows, transforming data points into actions that drive real results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers.
Track pairs this uniquely marketer-developed LLM with your always-on, comprehensive BlueOcean data, to produce more relevant, faster, AI-generated insights that can help you transform insights into creative action that drives growth.
