Track is a revolutionized analytics platform from BlueOcean, which brings a new and improved user experience along with innovative AI features. It is currently in Early Adopter Release and will be generally available in 2024.
BlueOcean Track is the only AI-powered analytics platform that helps marketing leaders create high-growth brands – making it faster and easier to outmaneuver the competition, uncover whitespace, detect threats, and measure brand health.
Unlike traditional market research methods, which can be disconnected, resource-intensive, and slow to action, BlueOcean Track combines the power of a marketing-trained AI with always-on, real-world data about your brand, competitors, audience, and market.
What’s new?
- A new chat experience powered by BlueOcean Insights, our marketing-tailored AI that allows you to explore your data naturally, just as you would chat with your team’s marketing data expert.
- All-new scoring frameworks from BlueOcean simplify your brand health measurement and allow you to select a framework to fit your business needs.
- More flexibility in how you analyze your brand performance, giving you access to create unlimited competitive sets from our database of over 2,800 brands to compare yourself to, in addition to category-specific benchmarks.
- Improved visualizations in the dashboard and widget experiences help you build your data story and give you the power to arrange your data your way.
