A standard BlueOcean subscription includes brand insights for your “hero” brand relative to 6 competitors. We find this range is optimal for most cohorts. Having too few brands in your set results in very volatile scores with drastic fluctuations. In some cases, you may add additional brands to your competitive set. Having too many competitors can cause the data to become less clear and actionable. For this reason, we do not suggest tracking more than 9 competitors. If your industry has a large number of key players, you may wish to track multiple cohorts. Please contact your Account team to discuss options and pricing.
To learn more about selecting competitors, please check out this FAQ.
