Sometimes, you want to compare your performance to your category—not just your specific competitors. Comparing yourself to a broader set of brands can help add additional context as you measure your performance and optimize your strategy.
BlueOcean Track makes this possible with a new customizable dashboard template called “Category Benchmarks.” With this dashboard template, you can benchmark your performance across metrics compared to a category, which shows averages for all the brands in the category.
To add a category benchmark dashboard, follow the steps below.
- Step 1: First, click the “Track” icon in the left navigation menu and select “Dashboards.” We’ve set up a category benchmark dashboard for early adopters, which you should see listed.
- Step 2: To create a new category benchmark template, select the “+” tab to add a new dashboard and choose the option to create a “Dashboard from a Template”
- Step 3: Choose the template titled “Category Benchmarks”
- Step 4: Complete the steps to customize your template. Name your dashboard, create a description, and select your brand from the dropdown.
- Step 5: Select the category you want to benchmark yourself against from the “Competitive Set” dropdown menu. To find the category faster, you can also start typing its name. For early adopters, we’ve pre-selected one category for you to try. Be sure to also select your preferred framework.
- Step 7: Click “Create”
Please note that while using the category benchmark dashboard template, you won’t be able to add or remove widgets like you can in other dashboards; however, you can adjust the placement and sizing of widgets.
