You have several possible widgets available to you in the widget library. Read on to learn about each type.
Metric Analysis: Metric analysis is a widget that provides a detailed view of a single metric, which you can select from the functional area you are interested in. See the example below of a metric analysis for the metric “website traffic.” For the full list of metrics available, visit widget settings and select “all metrics” from the “group metrics by” drop-down menu of the Select Metric screen.
Metric Collection: With a metric collection, you can view a collection of metrics in a single view to help you quickly assess trends across related metrics. When you choose a metric collection, you can select from all available metrics, or you can choose pre-grouped metrics curated by:
- Functional area
- Blue Score Framework
- Marketing Funnel
- Gartner Brand Health
The Metric Collection pictured below summarizes all the metrics related to Audience Advocacy and could help you understand how your audience is advocating on your behalf.
Excess Share of Voice: The Excess Share of Voice (ESoV) widget predicts a brand’s future market growth by calculating the difference between its Share of Voice (SoV) and Share of Market (SoM). By analyzing the ESoV, you can identify whether a brand’s SoM is expected to expand (SoV excess) or contract (SoV deficit). Read more about the importance of growing share of voice for your brand. See the example below, which shows in green the brands that are outspending their cohorts relative to their SoM.
Score Map: This Heatmap/Watermap widget displays a color-coded heat or water mapping of metrics for all brands, providing a concise visual overview of relative performance levels and patterns.
Metric Comparison: The comparison widget enables a comprehensive assessment of a single metric by presenting a side-by-side comparison across all brands in the cohort, allowing for a holistic understanding of the metric’s performance in relation to competitors.
Stack Ranking: The stack ranking widget offers a focused assessment of each brand’s performance against competitors within the cohort, presenting a clear visual hierarchy based on a single metric to identify the top-performing and bottom-performing brands in relation to your brand.
Pace Analysis: Measure your progress against the competitive leader, nearest competitors, or individual brands
Summary & Trends: The trending widget showcases three metrics on the rise and three declining, along with a summary highlighting overall trend patterns.
