Uplevel campaign performance with the new Creative Analysis Beta
Date: February 2, 2023
Time Reading: 3 min.
By: The BlueOcean Team
One of the most memorable moments in a marketer’s career is the launch of a new campaign – the excitement of rolling out new messaging and creative, the anticipation of seeing results as the campaign goes into market, the hunt for opportunities to optimize and improve your competitive position.
But some parts of the campaign process are harder and more time-consuming than you would like. You might spend hours papering the walls with printouts of your creative and your competitors to inform your brief. And you spend a lot of time working with your analytics team or agency to cobble insights into how much you should spend, which channels you should prioritize, and what creative is performing best.
Today, that all just got easier.
We are happy to announce the launch of the new Creative Analysis Beta, available within Brand Navigator, the always-on Brand Intelligence platform from BlueOcean.
Creative Analysis Beta helps you hit your goals and improve the ROI of your campaigns with seamless access to paid media and creative performance insights. With these new capabilities, you can:
- Evaluate competitor media spend overall and across specific channels to inform your own marketing mix
- Analyze advertising spend efficiency for digital channels with benchmarks tailored to your specific competitive set
- Compare creative look and feel across the competition to optimize your existing creative mix and inspire new approaches
Creative Analysis Beta helps marketers focus less on printing, hunting, and guessing, and more on creating breakthrough campaigns and growth strategies that drive impact for their brand. Learn more about how it works here or checkout this quick video.
Creative Analysis Beta is available to all current Brand Navigator customers. If you’re interested in learning more and are not already a Brand Navigator customer please connect with our sales team.
